Roofing Website Design
We build fast, trust-building roofing websites, and the local SEO behind them, so homeowners searching for a roofer in your area request an estimate from you.
A roof is one of the biggest checks a homeowner ever writes, and they usually write it after something has gone wrong: a hailstorm, a leak in the ceiling, shingles in the yard after high winds. They are stressed, they may be dealing with an insurance claim, and they have heard stories about storm chasers. Your website has to prove, fast, that you are a real local roofer who does good work and stands behind it.
We design and build roofing websites that do that: real project photos front and center, a clear free-inspection offer, honest information about the insurance process, and service-area pages for the towns you actually work in. Every page is mobile-first and built to load in about a second, because a lot of storm-damage searches happen on a phone, standing in the driveway.
Here's what goes on a roofing site that earns estimate requests, how we structure it, and what it costs. Or skip ahead: see the packages or message us for a fixed quote.
Roofing buyers fall into a few clear situations, and each needs its own path on your site.
Across all of them, homeowners look for the same proof: photos of real roofs you've done, a physical local presence, reviews that mention your crew by name, and clear warranty terms.
Each page carries structured data using the schema.org RoofingContractor type for your business details, so search engines can connect your services, location and reviews.
Our pricing is published: Launch from $1,490 for a focused 5-page site, Growth from $2,990 for up to 12 pages including service and town pages, local SEO and Google Business Profile setup, and Care & Grow at $399/month for ongoing SEO, Google Ads management, hosting and updates. Most roofing projects fall between $1,500 and $6,000, depending mainly on the number of service and town pages and how large the project gallery is. You get a fixed quote before any work starts.
If storm season is close, tell us. We can launch the core pages first and add town pages after.
You get a custom design, written copy for every page (you approve it before launch), a gallery set up so you can keep adding projects, on-page SEO, schema markup, mobile speed optimization, and analytics that record call-button taps and form requests.
You own your domain and your content, including every project photo. The domain is registered in your name, and if you ever move on, it all goes with you.
Pricing
Websites from $1,490 · Growth from $2,990 · Care & Grow $399/mo
Fixed quote before we start. No surprise invoices.
What's included
Free-inspection offer and short estimate form above the fold
Before-and-after gallery organized by job type and town
Storm damage and insurance page, written to stay informational
Pages for each roof type and material you install
Warranty, license and insurance trust block
Town pages built from real local projects
How it works
We go over the roofs you do, the materials and certifications you hold, your warranty terms and the towns you want more work in.
You send project photos; we organize them by job type and write the copy for each page for your approval.
We build, compress every image for mobile speed, connect your Google Business Profile and launch.
Optional Care & Grow: new project pages, SEO and ads ready to switch on when storms hit your area.
Plans start at $1,490 for a 5-page site and $2,990 for a larger build with service pages, town pages and local SEO. Most roofing sites fall between $1,500 and $6,000 depending on scope. Ongoing SEO, ads and hosting is optional at $399/month. The quote is fixed before we start.
For roofing, yes. It is the closest thing to a portfolio homeowners can check. We organize it by job type and town so it also supports your service and location pages. Use your own photos; we can advise on how to shoot them on a phone.
It can explain what an inspection covers and how claims generally work. It should not promise coverage or suggest you negotiate with the insurer on the homeowner's behalf, which several states restrict. We keep that page informational, and you should confirm the wording against your state's rules.
Only for towns where you have real jobs and something specific to say. A page with local project photos and details is useful; twenty copies with the city name changed are not, and Google tends to ignore them.
Yes. We can build a storm damage page and supporting content ahead of time so it is indexed and ready, and on Care & Grow we can run Google Ads in affected areas when storms hit.
We set up the gallery so adding projects is simple, or on Care & Grow we add them for you. Fresh project photos with town names are good for customers and for local search.
Yes. Commercial roofing gets its own pages focused on roof systems, maintenance programs and the information property managers ask for, separate from residential content.
Message us on WhatsApp and one of our team will send you a free quote and a clear plan to get your phone ringing — usually within a few hours.
Get your free quoteOr explore the blog for tips on getting more local customers.